SKILLS

UX STRATEGY & PLANNING
UX approach, goals & objectives, pitches, timelines

DOCUMENTATION
Sketches, wireframes, user flows, strategy decks, customer journeys, UI mock-ups

PROTOTYPING
Paper, digital, rapid

RESEARCH & ANALYSIS
Competitive, heuristics,  A/B, usability, interviews, synthesis, affinity mapping

PROCESS & COLLABORATION
Agile, cross-functional, lean, product

PRESENTATION & FACILITATION
Workshops, brainstorms & share-outs

ANALYTICS & SEO
Fundamental understanding & application

HTML, CSS & JSON
Fundamental understanding & application


SOFTWARE

Axure
Adobe Creative Suite
Sketch
Invision
Omnigraffle
Balsamiq


EDUCATION

Minneapolis College of Art and Design
BFA - Graphic Design
August 2004 to December 2006

Iowa State University
Started BFA
August 2002 to May 2004 


STRENGTHS

Strategic  
Activator
Empathy
Futuristic
Achiever
Learner
Relator


EXPERIENCE

UnitedHealthcare -  Minnetonka, MN
Associate Director of Experience - UHCD, M&R --  Feb 2019 - Present
Work with product, lines of business, research insights, and members to improve the Medicare and Retiree experience from end-to-end.

TARGET CORPORATION, HQ --  MINNEAPOLIS, MN
Lead Product/UX Designer, Enterprise  --  October 2017 - February 2019
Create B2B experience for Target to launch Storefront, where companies can sell their products on Target.com, like a marketplace. Conducted research with sellers to alleviate painpoints from other marketplaces, utilized material.ui to build a front-end from scratch with engineering team, and was able to do all this within a 6 month time frame. After that, I worked on Launchpad, an in-house item data management system that would make the item setup process more efficient. I worked with a SCRUM team to establish a design system, build empathy with our end-users, create a style guide and best practices, as well as leverage data to build out a more automated tool.

 

PRIME DIGITAL ACADEMY --  MINNEAPOLIS, MN
UX Instructor  --  April 2017 to October 2017
Educate students on the areas of User Experience design within an 18 week full-time, immersive boot camp. The curriculum we teach ranges from research methods to synthesis, scoping and planning, wireframes to prototyping -- even a little visual design. I give daily lectures and software demos, manage the rigorous daily calendar of events, line up guest speakers and critique, coordinate pro-bono client projects, hone student's critical thinking and soft-skills, as well as help them build compelling portfolios in order to prep them for a career in User Experience Design.

 

THOMSON REUTERS --  EAGAN, MN
UX Architect, Contract  --  February 2017 to April 2017
Provided ideas, strategy and solutions to improve the user experience for attorneys and other legal professionals that use Thomson Reuter's legal software products such as; Legal One, Westlaw, & Drafting Assistant. Consulted on how to prep, plan and execute a design sprint for a cross functional team. Provided recommendations for UX process improvements.

 

NIGHT SKY WEB COMPANY  --  MINNEAPOLIS, MN
Co-Founder, Designer & UXpert  --  October 2016 to February 2017

End-to-end business, marketing and web strategies.  Focused on UX & UI client work involving brand identity, logo design, style guides, wireframes, UX strategy, UI design for websites built in Squarespace. 

 

HEALTHPARTNERS HQ  --  BLOOMINGTON, MN
Senior UX Designer, Contract  --  June 2016 to October 2016

Embedded on HP’s authenticated member/patient agile, product team. Led responsive initiative, helped establish pattern library, co-led cross-functional design thinking & sketch sessions, reviewed current analytics and customer service call logs, developed long term UX strategy, created prototypes, collaborated with researcher to define objectives, conducted,  & moderated baseline usability study,  analyzed results for findings.

 

BEST BUY HQ  --  RICHFIELD, MN
UX Lead  --  November 2014 to June 2016
Information Architect  --  November 2011 to November 2014

Worked on all aspects of bestbuy.com, but spent most of my time on the Browse Product team. Projects -- RESS/Responsive approach & implementation, pattern library, global home page, department/category pages, buying guides, brand pages, promo/sale pages, deal of the day, gift cards, open box and clearance products, Geek Squad Services, and internal tools. Partnered with User Research team & A/B Testing team to get user feedback. Helped establish vision and iterative product plan with team. Ventured into customer experience strategy, cross-channel innovation and vision work.

 

POPULAR FRONT INTERACTIVE AGENCY  --  MINNEAPOLIS, MN
UX Designer  --  November 2010 to November 2011
UX/UI Intern  --  May 2006 to September 2006

Worked on creative team building websites and apps. Created UX documentation, prototypes, aided with requirement creation, content strategy, and asset creation. 
Clients -- Scholastic, General Mills, Hasbro, Key Bank,Cargill, Ameriprise, Breck School & Towers Watson.

 

TARGET CORPORATION, HQ  --  MINNEAPOLIS, MN
Designer, Product Design & Development  --  February 2007 to July 2010

Part of Target’s in-house product design and development team creating category design strategies for the Hardlines department: luggage, backpacks, travel accessories, sporting goods and pets. Responsibilities included trend research, product concepts, surface print/pattern, silhouette design, fabric choice, and color palettes. Partnered with guest insights team to do guest interviews, product usability studies, product focus groups, and store walkthroughs to glean insights on our customer’s expectations of Target products.