Over the past 15 years, I’ve developed the ability to move seamlessly between research and design, guiding products from discovery through delivery. Throughout every work effort, I constantly zoom in and out — shifting between high-level strategy and detailed execution.

• Zooming out helps me analyze the landscape, align on business and user goals, and ensure the overarching vision remains clear.

• Zooming in allows me to refine hierarchy, user flows, micro-interactions, and design details that ultimately define the user experience.

This back‑and‑forth ensures solutions are thoughtfully crafted and grounded in both insight and detail.

Not every step of this process is captured digitally here on my portfolio site — activities like reviewing analytics, synthesizing A/B tests, facilitating design thinking sessions, and collaborating with cross‑functional teams often happen organically in the “thick of it.”

*Some projects are password protected due to NDAs and trade secrets. Feel free to reach out for the password to see my work in detail.